You must know why blogging is important before When you consider the investment of time, effort, and money that you need to put into a blog for it to be successful. if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy. Also very good for personal website who wants to earn moeny using Adsense or any Advertising networks.
Blogging & Online Business-
Blogging is a marketing tactic that uses blogging to get your business more online visibility. A blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth. You know it can help you establish thought leadership, build trust, and increase credibility. You know that it can help you build relationships and engage with your audience. You know it can help you stand out from the crowd.
Blogging & SEO-
The fact is, today, blogging is the single most important inbound marketing activity you could focus on—it’s even more critical to your efforts than SEO and social media. Although what Google and other search engines consider best practices for correct search engine optimization frequently changes, but the contents is an essential part of helping your website rank higher in search results.
Here are some of the reasons why blogging is important in business today-
- Improve Your Website’s SEO (search engine optimization).
- Increase Traffic to Your Website via inbound links.
- Enforce Your Brand as an Expert in a Particular Field.
Improve Your Website’s SEO-
SEO & Blogging both are very different but relate to each others. Blogging help online business very much with dedicated keywords and fresh content.
Keywords & Contents Matter-
Google or others search engines send automated bots your website to crawl (know what’s on) your website. If they find that you’re frequently talking about “Law & lawyer” throughout your site, then search engines will assume your entire website is about Laws, security firm or Lawyer/Advocare. It means the words you use and how you use them on your website is very important.
Your website and your blog may be different but in terms of content your blog is very bigger then your website. Even you can feed more fresh content on your blog. So its very easy to rank in search results through blog post.
Basically, search engines create algorithms that define how pages rank in search results. The closer you adhere to the rules of SEO, the more likely your page will have a better position. How are most of these requirements met? With content marketing!
Meta titles, meta descriptions, alt text on images, and any other information visible to website visitors on each page ultimately falls into the category of content marketing. but Keywords in your business website helps you to rank in your niche.
Blog help Search Engines to see your website active-
Like a physical local shop, If you don’t see any activity for few days, others rightfully assume that they are no longer in business. The same is true for your website without blog! If search engines crawl your website and they never find new content, then they are more likely to assume you’re out of business. Search engines like Google is in the business of providing accurate, up-to-date, and quality search results, your website is less likely to show up high in search results unless you’re updating it frequently.
Backlinks to your blog posts-
Inbound and outbond both backlinks are very important for SEO. You can share reference website into your blog post. to archive outbond links. Outbond link to high PR website may help your website more then low PR incoming links. Some of the techniques used blog post to convert into automated backlinks.
Lets you published unique blog article, and visitors share it to high PR website like Quora, here you will get permanently high PR inbound link too. Blogging is powerful tool to get high PR backlinks.
Traffic to your website-
Your blog gives you the opportunity to create dedicated content for your visitors. Use this as a marketing tactic to drive traffic back to your website. You can get traffic from multiple channels.
- Traffic from Search engines.
- Traffic from Social media pages.
- Traffic from RSS Feed readers.
- Traffic from Blog email subscribers.
Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search. Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks like Twitter, LinkedIn, Facebook, Pinterest, Google+ or RSS Feed. This helps expose your business to a new audience that may not know you yet.
Powerful Brand through Blogging-
Blog content also helps you to create powerful brand through your blog post. You can keep connected to your website audience, You can even reply to your visitors comments too. You can even create social media brand pages to share your update blog post. You’re strengthening your social reach with blog content and driving new website visitors to your blog via your social channels.
Without blog, you have nothing to share anything with your social media followers. To increase your Facebook fans or twitters followers, you need to share content too. Google has started to return results for social media posts. Linking your blog to your social media accounts can offer another opportunity to be found by search engines when your audience is seeking out your company.
Well-written blog posts filled with valuable information that your audience wants to read can boost your authority on your subject matter—it can help you become an industry leader. By sharing your knowledge, experience, and expertise, you will start to be known as a trusted source for the products and services that your consumers want. Your blog can become the place to be for information in your industry. And because you’ll be trusted and credible, people will think of you first when a need to purchase arises.
Conclusion : Blogging is a powerful tool, you you must know how to get benefited with it.